Gonzalo Guerrero is a designer from Chile now based in New York. Currently, I design and produce freelance
and personal design & art projects out of my studio, Secret Riso Club.

Signs & Artifacts Series

Book 2019
︎ Signs and Artifacts is part of an ongoing project aiming to document storefront signs for local businesses found around New York. These signs are iconographic representations of the neighborhood they are in and are markers of its cultural identity.

They are often ghostly artifacts of design which connect us to an older New York that will soon be destroyed or buried by gentrification and the construction of the new. When isolated from the landscape, we can observe more closely the design and character of these signs and artifacts.



︎ N1: Ridgewood / Queens, NY 
︎ N2: Bushwick / Brooklyn, NY
︎ N3: Lower East Side / Manhattan, NY

︎ Please support long-term local businesses that were in the neighborhood before you.